Yellow Pages Group kicked off its second Online Marketing Seminar Series on October 13, 2011 in Ottawa, in the capital city’s stunning Chateau Laurier hotel. We will be holding more seminars – fun and completely free of charge – in Halifax, Winnipeg, Edmonton and Mississauga between now and the end of fall. Read More
That’s what I like to say when trying to explain to friends and family just how enthusiastic and committed my Yellow Pages Group colleagues are. So it’s not surprising, in an environment where we have to deal with adversity, that we are all ready to roll up our sleeves and come together as a team.... Read More
Earlier this month, I gave a presentation on Group Buying and the Deals Industry at the Infopresse RDV Media conference in Montreal. The star of the show was Arianna Huffington. She delivered a very crisp and clear view of how she sees the new media world with the Internet at the forefront. Read More
At YPG, one of the toughest jobs is the distribution of the print Yellow PagesTM directory. I have tried it out several times and fully appreciate how difficult it is. It’s not only a physical feat of strength but also demands focus and attention to determine the right amount of books to be delivered to the right address based on our delivery records. Read More
Here is a translation of my response to an editorial published in La Presse, on August 27, 2011: “Many Montrealers have already received their Yellow PagesTM print directory on their doorstep or in their building’s lobby. The article published in La Presse’s Forum section on August 27 has no doubt led many residents to wonder... Read More
I remember as a kid in rural Canada, we had a “party” telephone line at home. Not nearly as fun as it might sound, this literally meant that we shared a telephone line with our neighbours and it was a daily battle with not only one’s family but also with several other households just to make a phone call. (Those of you who hail from cow towns know exactly what I’m talking about). Read More
When I hear “I want to be on the Web” or “We have to get into mobile,” the hairs on my arms stand on end (I’m bald, so nothing moves on my head). It’s akin to someone telling me “I want to communicate with people,” without specifying what type, tactic or platform will be used to do so. Read More
Much has been said…and much will be said after today as the Company has taken tough decisions to ensure its long-term success. Read More
We are pleased with the recent decision by the Canadian Competition Bureau to take legal action against organizations that have been falsely posing as Yellow Pages Group in order to fool businesses into purchasing advertising. Read More
The much anticipated closing of the sale of Trader Corporation has finally arrived (Press Release). We were confident it would close but had limited control over the approval process. Read More
