Today, we launched a new and improved ShopWise app for Android. We’re pretty excited about this. Read More
Posts Tagged ‘ypg’
SEM Leads at YPG: What Makes Us Different Part 2
Part 2 of: SEM Leads at YPG: What Makes Us Different We Don’t Stop at Google Google owns a little over 90% of the web search engine market in Canada. With such a vast majority of the market covered, there is a tendency to simply forget about the other search engines. That’s silly, especially for... Read More
SEM Leads at YPG: What Makes Us Different
Arguably, there has been no greater shift in the digital marketing landscape in the last ten years than the rise of Search Engine Marketing. Search Engine Marketing (SEM) has become synonymous with Google Adwords. This advertising method has been ubiquitously adopted by Fortune 500s, and SMBs have quickly jumped on the bandwagon as well. However, as powerful as SEM has proven to be, there have been a few major stumbling blocks for SMBs. Read More
Bright Ideas for Business
Today, it is my great pleasure to introduce our new platform for exchange and discussion aimed at small to medium size Canadian businesses: Bright Ideas for Business. The Yellow Pages Group marketing team will keep the discussion going on a daily basis and share tips and advice to help your business thrive. We understand the challenges of marketing and management and will participate wholeheartedly in its success. Social media allows us to offer these sites for sharing and interactive discussion. Read More
The Year in Review: Seasons of Green
Taking a step back often helps in getting perspective, which is essential to move forward. This is why I want to take you through the green accomplishments that we at YPG are most proud of. For the past two years, we have been implementing the Changing the World, One Step at a Time program developed... Read More
Why content really is king
To better understand the value of content, it is important to first define what it is. Simply put, content is all of the information on your site—from words and images to videos and reviews. And good content is information that your visitors will find useful, that answers their needs and drives action. Read More
Is your business ready for the rise of mobile shoppers?
From a local advertiser’s perspective, the biggest trend to prepare for in 2012 is mobile shopping. In fact, the trend has already started for many businesses—retailers, for example, or “urban service” providers like restaurants, beauty salons and so on, which people tend to search for while they’re on the go. In some areas, businesses that can't be found by mobile shoppers are actually losing a lot of customers. Read More
Yellow Pages Group’s Seminar Series Gives Alberta SMBs Digital Marketing Know-how
Yellow Pages Group’s Harness the Power of Online Marketing Seminar Series went in the context of its five-city tour. The event which took place earlier this month in Edmonton, was organized to help local small and medium-sized businesses better understand how they can leverage online marketing to grow and attract new customers. Read More
YPG Seminars Series makes its first Prairie stop in Winnipeg
It was a diverse crowd gathered for the first Prairie stop of the Yellow Pages Group’s free Online Marketing Seminar Series last week at the Winnipeg Convention Centre. There were representatives from the gardening and sewing industries, people who sold vacuums and dentures, as well as photography studios, dance studios and communications firms, and many others. Yet, they all wanted to know the same thing: how to more effectively use the Internet to market their business. Read More
Yellow Pages Group Takes Digital Marketing Expertise East To Halifax With Free Seminar
Yellow Pages Group Takes Digital Marketing Expertise East To Halifax With Free Seminar Yellow Pages Group brought its free online marketing Seminar Series to Halifax last week, drawing a large crowd of small and medium-sized business operators and employees to the historic Pier 21 building overlooking the Halifax Harbour. Read More
