Hard to believe the Holidays and the New Year are around the corner. As we prepare for well-deserved quality time with our loved ones, this is a perfect moment to reflect on our accomplishments of the past year and our overall vision as a company. With the arrival of the internet and mobile smartphones, consumers... Read More
Yellow Pages Group has made an impressive digital transformation in recent years in order to adapt to the new ways consumers shop. This evolution (or revolution, I should say!) has not only changed the way we do things, but it lead us to continue pushing our boundaries. Our efforts have been rewarded, since we have become the number 1 Internet Company in Canada. Now we want to share our local marketing expertise with small and medium-sized businesses (SMBs) across the country, to help them adapt to the digital world. Read More
That’s what I like to say when trying to explain to friends and family just how enthusiastic and committed my Yellow Pages Group colleagues are. So it’s not surprising, in an environment where we have to deal with adversity, that we are all ready to roll up our sleeves and come together as a team.... Read More
Earlier this month, I gave a presentation on Group Buying and the Deals Industry at the Infopresse RDV Media conference in Montreal. The star of the show was Arianna Huffington. She delivered a very crisp and clear view of how she sees the new media world with the Internet at the forefront. Read More
Previously I outlined the basic principles of Online Marketing. This post will focus on Owned Marketing and what you really control. What is Owned marketing? What do you really control? Read More
Here is a translation of my response to an editorial published in La Presse, on August 27, 2011: “Many Montrealers have already received their Yellow PagesTM print directory on their doorstep or in their building’s lobby. The article published in La Presse’s Forum section on August 27 has no doubt led many residents to wonder... Read More
Much has been said…and much will be said after today as the Company has taken tough decisions to ensure its long-term success. Read More
We are pleased with the recent decision by the Canadian Competition Bureau to take legal action against organizations that have been falsely posing as Yellow Pages Group in order to fool businesses into purchasing advertising. Read More
It’s a cause that we hold close to heart. And now that the dust has settled, we wanted to provide our perspective on the recent media blow-up about the CCS investing more in fundraising than in research. Read More
At Yellow Pages Group, we see the smartphone platform as an extension of our business model. We help people find the services and products they need, when they need them. And mobile devices are the ultimate tool to do just that. Read More
