Posts Tagged ‘Yellow Pages Group’

Pinterest: the hottest new thing in the world of social media Part 2

Pinterest: the hottest new thing in the world of social media Part 2

Since my last post, I hope you had a chance to explore the Pinterest platform and discover its many advantages. Were you able to to see its potential and understand how it could be useful for your business? As you know, several local businesses are already benefiting from their presence on the platform. Some saw their traffic increase significantly and have decided to favour Pinterest before Facebook. As mentioned in a recent article in Advertising Age, the American magazine Real Simple noted that Pinterest reported more traffic than Facebook. Impressive, isn’t it? Read More

Pinterest: the hottest new thing in the world of social media

Pinterest: the hottest new thing in the world of social media

For the past few months, everyone has been talking about Pinterest! No wonder : the hottest new thing in social media continues its rise and is gradually winning the heart of Internet users. Acording to a recent study by Shopify, Pinterest has become the third most important social media. An increasing amount of small and medium size businesses are digging their roots in Pinterest’s fertile grounds and are now reaping benefits. About two years ago, the general population invaded the platform, and now, brands have begun to show interest for it. Read More

Winning the Fight Against Fraud: Court Ruling Condemns a Fraudulent Company

Winning the Fight Against Fraud: Court Ruling Condemns a Fraudulent Company

As the Director of legal affairs at Yellow Pages Group, I couldn’t be more pleased by the Competition Bureau’s recent announcement concerning the Ontario Superior Court of Justice’s ruling against Yellow-Page-Canada.com, a company that has fraudulently passed itself off as YPG, for its deceptive marketing practices internationally. The timing couldn’t have been better, since it was announced in early March – which is also known as Fraud Awareness Month. Read More

Brad Wing
Posted by Brad Wing
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YellowAPI.com fuels digital innovation

YellowAPI.com fuels digital innovation

Since its initial launch in late 2010 YellowAPI.com has embodied Yellow Pages Group’s digital leadership and gained industry recognition. Across Canada, hundreds of developers have signed up for our portal, and have been working tirelessly at developing their own mobile and web applications that stream Canada’s largest and most accurate local search content using our free API. Read More

Why content really is king

Why content really is king

To better understand the value of content, it is important to first define what it is. Simply put, content is all of the information on your site—from words and images to videos and reviews. And good content is information that your visitors will find useful, that answers their needs and drives action. Read More

Is your business ready for the rise of mobile shoppers?

Is your business ready for the rise of mobile shoppers?

From a local advertiser’s perspective, the biggest trend to prepare for in 2012 is mobile shopping. In fact, the trend has already started for many businesses—retailers, for example, or “urban service” providers like restaurants, beauty salons and so on, which people tend to search for while they’re on the go. In some areas, businesses that can't be found by mobile shoppers are actually losing a lot of customers. Read More