Yellow Pages Group is now a certified Google AdWords Premium SMB Partner. In 2007, we were the first authorized Canadian-based reseller of the Google AdWords advertising program and now we’re one of only three companies in Canada to hold PSP program status, a continuation of our existing work with Google which spans a decade. Read More
This weekend our new TV spot hits the airwaves. This is the latest ad in our Meet the New Neighbourhood campaign which began last Fall. This promotional series was devised to highlight and reiterate our mission as a company to help small business attract customers and keep growing. Fall’s campaign focused on a clear brand... Read More
A study conducted by our industry counterparts in the United States (YP) shows some very interesting results when it comes to return on investment for local SMBs. The study set out to prove that online directories can become a better value for local advertisers, compared with general search services. Read More
Since my last post, I hope you had a chance to explore the Pinterest platform and discover its many advantages. Were you able to to see its potential and understand how it could be useful for your business? As you know, several local businesses are already benefiting from their presence on the platform. Some saw their traffic increase significantly and have decided to favour Pinterest before Facebook. As mentioned in a recent article in Advertising Age, the American magazine Real Simple noted that Pinterest reported more traffic than Facebook. Impressive, isn’t it? Read More
