Yellow Pages Group’s Harness the Power of Online Marketing Seminar Series went in the context of its five-city tour. The event which took place earlier this month in Edmonton, was organized to help local small and medium-sized businesses better understand how they can leverage online marketing to grow and attract new customers. Read More
It was a diverse crowd gathered for the first Prairie stop of the Yellow Pages Group’s free Online Marketing Seminar Series last week at the Winnipeg Convention Centre. There were representatives from the gardening and sewing industries, people who sold vacuums and dentures, as well as photography studios, dance studios and communications firms, and many others. Yet, they all wanted to know the same thing: how to more effectively use the Internet to market their business. Read More
Yellow Pages Group Takes Digital Marketing Expertise East To Halifax With Free Seminar Yellow Pages Group brought its free online marketing Seminar Series to Halifax last week, drawing a large crowd of small and medium-sized business operators and employees to the historic Pier 21 building overlooking the Halifax Harbour. Read More
Yellow Pages Group kicked off its second Online Marketing Seminar Series on October 13, 2011 in Ottawa, in the capital city’s stunning Chateau Laurier hotel. We will be holding more seminars – fun and completely free of charge – in Halifax, Winnipeg, Edmonton and Mississauga between now and the end of fall. Read More
Previously I outlined the basic principles of Online Marketing. This post will focus on Owned Marketing and what you really control. What is Owned marketing? What do you really control? Read More
When I hear “I want to be on the Web” or “We have to get into mobile,” the hairs on my arms stand on end (I’m bald, so nothing moves on my head). It’s akin to someone telling me “I want to communicate with people,” without specifying what type, tactic or platform will be used to do so. Read More
