Part 2 of: SEM Leads at YPG: What Makes Us Different We Don’t Stop at Google Google owns a little over 90% of the web search engine market in Canada. With such a vast majority of the market covered, there is a tendency to simply forget about the other search engines. That’s silly, especially for... Read More
Arguably, there has been no greater shift in the digital marketing landscape in the last ten years than the rise of Search Engine Marketing. Search Engine Marketing (SEM) has become synonymous with Google Adwords. This advertising method has been ubiquitously adopted by Fortune 500s, and SMBs have quickly jumped on the bandwagon as well. However, as powerful as SEM has proven to be, there have been a few major stumbling blocks for SMBs. Read More
If John Wanamaker were alive today he would be a happy man. He was quoted as saying "Half the money I spend on advertising is wasted; the trouble is I don't know which half". John was considered by some as “the father of modern advertising” and knew that advertising works, the trouble was that he had no way of knowing what tactics were providing the best return for his advertising investment. Read More
Today, it is my great pleasure to introduce our new platform for exchange and discussion aimed at small to medium size Canadian businesses: Bright Ideas for Business. The Yellow Pages Group marketing team will keep the discussion going on a daily basis and share tips and advice to help your business thrive. We understand the challenges of marketing and management and will participate wholeheartedly in its success. Social media allows us to offer these sites for sharing and interactive discussion. Read More
At Yellow Pages Group we are always excited to see new and interesting ways that developers are using to integrate YellowAPI (our publicly available API of Canadian local businesses) into consumer applications. Recently launched by CBC (yes, the Canadian Broadcast Corporation) is a beta site in Hamilton to deliver information in a very hyperlocal way to its users. Read More
A study conducted by our industry counterparts in the United States (YP) shows some very interesting results when it comes to return on investment for local SMBs. The study set out to prove that online directories can become a better value for local advertisers, compared with general search services. Read More
How do you look for the phone number of your local plumber? Is it on your mobile, on your computer or in the phone book? As Canadians are now looking for information on local businesses and people in a variety of ways, YPG offers the choice to Canadians to opt-out of receiving the print directory. When launched in 2009, YPG was one of the first directory publishers internationally to offer such a program. In a context where a majority of Canadians continue to use our print directory, one of our challenges is to inform online savvy Canadians that if they no longer need a print directory, they can opt-out. Here are the top 5 ways we are using to achieve this objective. Read More
Since my last post, I hope you had a chance to explore the Pinterest platform and discover its many advantages. Were you able to to see its potential and understand how it could be useful for your business? As you know, several local businesses are already benefiting from their presence on the platform. Some saw their traffic increase significantly and have decided to favour Pinterest before Facebook. As mentioned in a recent article in Advertising Age, the American magazine Real Simple noted that Pinterest reported more traffic than Facebook. Impressive, isn’t it? Read More
Shopwise has just been launched in French for the Québec market, providing me with the perfect opportunity to look back et the project when it all started, propelling mobile consumers into the era of smart shopping with this application. I'm very proud to have played a part in its creation and look forward to seeing it evolve over time, as we enhance it with new and innovative features. Read More
For the past few months, everyone has been talking about Pinterest! No wonder : the hottest new thing in social media continues its rise and is gradually winning the heart of Internet users. Acording to a recent study by Shopify, Pinterest has become the third most important social media. An increasing amount of small and medium size businesses are digging their roots in Pinterest’s fertile grounds and are now reaping benefits. About two years ago, the general population invaded the platform, and now, brands have begun to show interest for it. Read More
