In 2011, Yellow Pages Group launched a complete range of website solutions which encompass creation, development, hosting and ongoing management to address the fact that over half of Canada's SMEs don't have a website. Read More
Archive for the ‘Marketing’
Investing in Partnerships That Benefit Our Small Business Clients
Yellow Pages Group is now a certified Google AdWords Premium SMB Partner. In 2007, we were the first authorized Canadian-based reseller of the Google AdWords advertising program and now we’re one of only three companies in Canada to hold PSP program status, a continuation of our existing work with Google which spans a decade. Read More
Does Vine have any potential for businesses?
What is Vine? Vine is a mobile application that allows you to make micro videos lasting under 6 seconds and share them with your fans on Twitter and Facebook. For more information read this post. Wondering if Vine has potential for your business? Absolutely. Three weeks after its launch, the new service generated more than 100,000 micro-films. There is no denying the excitement generated by this new platform. Read More
The Brand Promise of Yellow Pages Group
This weekend our new TV spot hits the airwaves. This is the latest ad in our Meet the New Neighbourhood campaign which began last Fall. This promotional series was devised to highlight and reiterate our mission as a company to help small business attract customers and keep growing. Fall’s campaign focused on a clear brand... Read More
Ear to the Ground on Android
Today, we launched a new and improved ShopWise app for Android. We’re pretty excited about this. Read More
Marketing Your Business on Facebook: What’s the Impact of Graph Search?
Over here on the Mediative side of the YPG family, we love research. And we do a lot of it. It’s this research that keeps us at the forefront of the latest marketing trends and helps us produce award-winning results for our clients. So when Facebook released Graph Search, we wanted to get a directional... Read More
SEM Leads at YPG: What Makes Us Different Part 2
Part 2 of: SEM Leads at YPG: What Makes Us Different We Don’t Stop at Google Google owns a little over 90% of the web search engine market in Canada. With such a vast majority of the market covered, there is a tendency to simply forget about the other search engines. That’s silly, especially for... Read More
SEM Leads at YPG: What Makes Us Different
Arguably, there has been no greater shift in the digital marketing landscape in the last ten years than the rise of Search Engine Marketing. Search Engine Marketing (SEM) has become synonymous with Google Adwords. This advertising method has been ubiquitously adopted by Fortune 500s, and SMBs have quickly jumped on the bandwagon as well. However, as powerful as SEM has proven to be, there have been a few major stumbling blocks for SMBs. Read More
Show me the money
If John Wanamaker were alive today he would be a happy man. He was quoted as saying "Half the money I spend on advertising is wasted; the trouble is I don't know which half". John was considered by some as “the father of modern advertising” and knew that advertising works, the trouble was that he had no way of knowing what tactics were providing the best return for his advertising investment. Read More
Bright Ideas for Business
Today, it is my great pleasure to introduce our new platform for exchange and discussion aimed at small to medium size Canadian businesses: Bright Ideas for Business. The Yellow Pages Group marketing team will keep the discussion going on a daily basis and share tips and advice to help your business thrive. We understand the challenges of marketing and management and will participate wholeheartedly in its success. Social media allows us to offer these sites for sharing and interactive discussion. Read More
