All Posts by Zelia Lefebvre

Does Vine have any potential for businesses?

Does Vine have any potential for businesses?

What is Vine? Vine is a mobile application that allows you to make micro videos lasting under 6 seconds and share them with your fans on Twitter and Facebook. For more information read this post. Wondering if Vine has potential for your business? Absolutely. Three weeks after its launch, the new service generated more than 100,000 micro-films. There is no denying the excitement generated by this new platform. Read More

Bright Ideas for Business

Bright Ideas for Business

Today, it is my great pleasure to introduce our new platform for exchange and discussion aimed at small to medium size Canadian businesses: Bright Ideas for Business. The Yellow Pages Group marketing team will keep the discussion going on a daily basis and share tips and advice to help your business thrive. We understand the challenges of marketing and management and will participate wholeheartedly in its success. Social media allows us to offer these sites for sharing and interactive discussion. Read More

Pinterest: the hottest new thing in the world of social media Part 2

Pinterest: the hottest new thing in the world of social media Part 2

Since my last post, I hope you had a chance to explore the Pinterest platform and discover its many advantages. Were you able to to see its potential and understand how it could be useful for your business? As you know, several local businesses are already benefiting from their presence on the platform. Some saw their traffic increase significantly and have decided to favour Pinterest before Facebook. As mentioned in a recent article in Advertising Age, the American magazine Real Simple noted that Pinterest reported more traffic than Facebook. Impressive, isn’t it? Read More

Pinterest: the hottest new thing in the world of social media

Pinterest: the hottest new thing in the world of social media

For the past few months, everyone has been talking about Pinterest! No wonder : the hottest new thing in social media continues its rise and is gradually winning the heart of Internet users. Acording to a recent study by Shopify, Pinterest has become the third most important social media. An increasing amount of small and medium size businesses are digging their roots in Pinterest’s fertile grounds and are now reaping benefits. About two years ago, the general population invaded the platform, and now, brands have begun to show interest for it. Read More