How do you look for the phone number of your local plumber? Is it on your mobile, on your computer or in the phone book? As Canadians are now looking for information on local businesses and people in a variety of ways, YPG offers the choice to Canadians to opt-out of receiving the print directory. When launched in 2009, YPG was one of the first directory publishers internationally to offer such a program. In a context where a majority of Canadians continue to use our print directory, one of our challenges is to inform online savvy Canadians that if they no longer need a print directory, they can opt-out. Here are the top 5 ways we are using to achieve this objective. Read More
