To better understand the value of content, it is important to first define what it is. Simply put, content is all of the information on your site—from words and images to videos and reviews. And good content is information that your visitors will find useful, that answers their needs and drives action. Read More
From a local advertiser’s perspective, the biggest trend to prepare for in 2012 is mobile shopping. In fact, the trend has already started for many businesses—retailers, for example, or “urban service” providers like restaurants, beauty salons and so on, which people tend to search for while they’re on the go. In some areas, businesses that can't be found by mobile shoppers are actually losing a lot of customers. Read More
