Yellow Pages Group has made an impressive digital transformation in recent years in order to adapt to the new ways consumers shop. This evolution (or revolution, I should say!) has not only changed the way we do things, but it lead us to continue pushing our boundaries. Our efforts have been rewarded, since we have become the number 1 Internet Company in Canada. Now we want to share our local marketing expertise with small and medium-sized businesses (SMBs) across the country, to help them adapt to the digital world.
It’s with this mindset that we created MarketProfiler™ ─ our free online self-evaluation tool for businesses.
MarketProfiler™ is the recent recipient of the 2011 bronze award from the Relationship Marketing Association; it is a gold mine of customized information. Entrepreneurs need to spend only two or three minutes creating a profile, and then they will receive an email providing them with an accurate snapshot of their current digital situation and a list of opportunities for future growth.
MarketProfiler™ is a tool with different parameters to evaluate content for businesses that want to stand out online:
1- A comparison of their website against those of their competitors, including search engine ranking based on the common search terms typically used by prospective customers.
2- An evaluation of their visibility in key online business directories, with additional information regarding how they compare to their competitors.
3- Reliable data on the purchasing and media usage habits of consumers in their region, based on their territory (local, provincial or national) and their industry.
4- Key trends for the upcoming years.
5- Recommendations for quick and easy steps that can be undertaken in order to improve their marketing efforts.
We have worked very hard to ensure that MarketProfiler™ is a tool that is both powerful and reliable, not to mention quick and user-friendly. MarketProfiler™ compiles an extraordinary amount of data from multiple sources, to then automatically generate a tailored overview of the local market pertaining to a particular business. It goes without saying that we are very proud of the work done by our team, who spent close to a year refining this technology.
You are probably wondering why Yellow Pages is offering MarketProfiler™ for free, since we put so much effort into designing it, and when plenty of businesses would be prepared to pay for such a useful and powerful tool. It’s actually very simple: MarketProfiler™ supports local economy growth throughout the country while helping businesses stay competitive, which ultimately benefits communities. This was, and continues to be, one of our main objectives.