For the last nine years, Yellow Pages Group’s employees have selected the Canadian Cancer Society (CSS) as the company’s charity of choice. Some employees choose to voluntarily give a portion of their dollars to CCS while the company matches donations made by them annually. Every year, we host the well-known Daffodil Day in our offices across the country, which represents another way for us to support this worthy cause. Moreover, many of our employees devote hours to volunteering with this charity in their own communities, on their own time.
It’s a cause that we hold close to heart. And now that the dust has settled, we wanted to provide our perspective on the recent media blow-up about the CCS investing more in fundraising than in research.
Essentially, this does not change the way we feel about our charity of choice. We have seen their volunteers working very hard to raise awareness of this cause and fundraising activities are a must in the fight against cancer.
As per their official statement dated July 6, 2011.
“Fundraising efforts enable us to contribute to cancer research as well as community services, prevention and advocacy. Our investment in efficient effective fundraising means we can direct more money to make an impact in the fight against cancer.”
(To read the full statement: http://bit.ly/qf4tzD)
Of course, research is a key component to eradicating cancer and improving the life of those touched by this disease. Certainly, we can’t blame researchers for wanting more commitment and funding directed towards what they do. But we also have to commend CCS for successfully raising awareness about cancer – especially when there didn’t always used to be – for supporting people diagnosed with cancer and their closed ones, and for promoting healthier living.
We are proud to support CCS and we will continue to do so as long as our employees continue to feel it’s the right cause for them.