Earlier this month, I gave a presentation on Group Buying and the Deals Industry at the Infopresse RDV Media conference in Montreal. The star of the show was Arianna Huffington. She delivered a very crisp and clear view of how she sees the new media world with the Internet at the forefront. Read More
At YPG, one of the toughest jobs is the distribution of the print Yellow PagesTM directory. I have tried it out several times and fully appreciate how difficult it is. It’s not only a physical feat of strength but also demands focus and attention to determine the right amount of books to be delivered to the right address based on our delivery records. Read More
Previously I outlined the basic principles of Online Marketing. This post will focus on Owned Marketing and what you really control. What is Owned marketing? What do you really control? Read More
Here is a translation of my response to an editorial published in La Presse, on August 27, 2011: “Many Montrealers have already received their Yellow PagesTM print directory on their doorstep or in their building’s lobby. The article published in La Presse’s Forum section on August 27 has no doubt led many residents to wonder... Read More
