Archive for August, 2011

The “White Pages” in a Nutshell

The “White Pages” in a Nutshell

I remember as a kid in rural Canada, we had a “party” telephone line at home. Not nearly as fun as it might sound, this literally meant that we shared a telephone line with our neighbours and it was a daily battle with not only one’s family but also with several other households just to make a phone call. (Those of you who hail from cow towns know exactly what I’m talking about). Read More

Basic principles of online marketing

Basic principles of online marketing

When I hear “I want to be on the Web” or “We have to get into mobile,” the hairs on my arms stand on end (I’m bald, so nothing moves on my head). It’s akin to someone telling me “I want to communicate with people,” without specifying what type, tactic or platform will be used to do so. Read More