As the Director of legal affairs at Yellow Pages Group, I couldn’t be more pleased by the Competition Bureau’s recent announcement concerning the Ontario Superior Court of Justice’s ruling against Yellow-Page-Canada.com, a company that has fraudulently passed itself off as YPG, for its deceptive marketing practices internationally. The timing couldn’t have been better, since it was announced in early March – which is also known as Fraud Awareness Month. Read More
Since its initial launch in late 2010 YellowAPI.com has embodied Yellow Pages Group’s digital leadership and gained industry recognition. Across Canada, hundreds of developers have signed up for our portal, and have been working tirelessly at developing their own mobile and web applications that stream Canada’s largest and most accurate local search content using our free API. Read More
Recently, we were pleased to learn that the YellowPages.ca mobile app was officially one of the Top 25 most-downloaded free iPhone apps of all-time on the App Store in Canada. We were excited to find ourselves shoulder to shoulder with world‑famous applications such as Facebook, Skype and Twitter. To us, this means that Canadian consumers... Read More
Taking a step back often helps in getting perspective, which is essential to move forward. This is why I want to take you through the green accomplishments that we at YPG are most proud of. For the past two years, we have been implementing the Changing the World, One Step at a Time program developed... Read More
There’s a famous part in the 1999 movie “Analyze This!” staring Robert DeNiro that illustrates the importance of having a web presence (even back then), it goes like this ... Read More
To better understand the value of content, it is important to first define what it is. Simply put, content is all of the information on your site—from words and images to videos and reviews. And good content is information that your visitors will find useful, that answers their needs and drives action. Read More
From a local advertiser’s perspective, the biggest trend to prepare for in 2012 is mobile shopping. In fact, the trend has already started for many businesses—retailers, for example, or “urban service” providers like restaurants, beauty salons and so on, which people tend to search for while they’re on the go. In some areas, businesses that can't be found by mobile shoppers are actually losing a lot of customers. Read More
Hard to believe the Holidays and the New Year are around the corner. As we prepare for well-deserved quality time with our loved ones, this is a perfect moment to reflect on our accomplishments of the past year and our overall vision as a company. With the arrival of the internet and mobile smartphones, consumers... Read More
Each December, environmental ministers from around the world meet to negotiate climate change agreements that will reduce our collective carbon footprint ─ as climate change is, arguably, the most important environmental issue of our time. Read More
Yellow Pages Group has made an impressive digital transformation in recent years in order to adapt to the new ways consumers shop. This evolution (or revolution, I should say!) has not only changed the way we do things, but it lead us to continue pushing our boundaries. Our efforts have been rewarded, since we have become the number 1 Internet Company in Canada. Now we want to share our local marketing expertise with small and medium-sized businesses (SMBs) across the country, to help them adapt to the digital world. Read More
